May 8, 2024 Press Releases

Community Foundation of Western Mass Welcomes Andrea Monson to Distribution Committee

The Community Foundation of Western Massachusetts is delighted to welcome Andrea Monson as the newest addition to its Distribution Committee. Monson brings a wealth of knowledge as a seasoned professional in market research and customer insights with a rich background in shaping brand and business strategies for top-tier companies. Her dedication to philanthropy and passion for empowering communities make her an asset in shaping the future of CFWM’s foundation-directed grantmaking.

Previously, Monson served in a pivotal role at CVS/Aetna, where she brought consumer perspectives to the forefront, overseeing comprehensive marketing, market research, and advertising initiatives that significantly contributed to the company’s brand and business objectives. Her collaboration with various research firms cultivated an impressive roster of Fortune 500 clients which helped her hone her skills as a qualitative branding strategist. Additionally, her international work in community development further enriched her expertise in qualitative research.

In addition to her corporate experience, Monson has shifted her focus to growing her business, Monsoon Roastery, a full-time coffee roasting company in Springfield that reflects her deep passion for coffee and community engagement. She is also dedicated to marketing and promoting Urban Food Brood, a food manufacturing collaborative workspace she co-founded with her partner and two other small businesses.

“We are appreciative and excited to have Andrea join the Distribution Committee,” said Denise Hurst, vice president for Community Impact and Partnerships. Her thorough knowledge of both local and global economic development and the importance of community engagement aligns perfectly with our mission and strategic priorities. We look forward to her valuable contributions in shaping the future of our initiatives.”