Giving Tuesday is an international day of giving – Nov. 27, 2018.
The Community Foundation of Western Mass. is promoting this event through a robust awareness raising campaign.
The Foundation does not run this event. Giving Tuesday runs the event.
HOW GIVING TUESDAY WORKS
Here are some basics about how it works.
HOW COMMUNITY FOUNDATION IS HELPING
CFWM is promoting local giving with a digital media and awareness campaign, #ValleyGivingTuesday, to support nonprofits’ Giving Tuesday fundraising efforts during this internationally recognized day of online giving.
WHAT YOU NEED TO DO NOW
3. Share With Peers: Engage with other local organizations who are promoting #ValleyGivingTuesday in the Pioneer Valley. If you haven’t already, join the private Valley Gives Facebook Group hosted by CFWM.
The Community Foundation is offering prizes for Giving Tuesday!
Beginning November 2, we’ll be tracking all mentions of the hashtag #ValleyGivingTuesday on Facebook, Instagram, and Twitter. Nonprofits and donors who use the hashtag in their social media efforts to promote #ValleyGivingTuesday will be automatically entered to win the following prizes:
$500 prizes – Pre-event promotion prize
One per county (Franklin, Hampshire and Hampden) for organizations promoting Giving Tuesday with the #ValleyGivingTuesday hashtag (drawn at random by county) between Nov. 2 and Nov. 26.
$1,127 on 11/27 – Organization prize
One per county (Franklin, Hampshire and Hampden) for organizations promoting Giving Tuesday on Nov. 27using #ValleyGivingTuesday hashtag (drawn at random by county).
$1,127 on 11/27 – Donor prize
One per county (Franklin, Hampshire and Hampden) for donors who (after donating) on Giving Tuesday on Nov. 27 using #ValleyGivingTuesday hashtag to encourage others by spreading the word. (drawn at random by county).
MESSAGING & SOCIAL MEDIA OUTREACH
We are encouraging nonprofits throughout the Pioneer Valley to use the following tagline so that collectively we can raise awareness through consistency about Giving Tuesday in the Valley. “The Valley Gives on Giving Tuesday: Give Local”
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